Archive for September, 2012

The Gatorade Myth

Posted: September 29, 2012 in Food, Older

Glass bottle of Gatorade circa 1970’s.

I’m a kid of the 70’s. I remember playing football in New Jersey (one season and I sucked at it) when my parents bought me some stuff to drink after practices and games called Gatorade. It was green, sweet, and came in these clunky glass bottles. It was pretty new to us in that part of the country and I can tell you I loved it. My mother would pour a good amount into a Thermos and I’d be good to go. It only came in Lemon Lime back then but that was enough. I don’t remember much about the games, the play book, or much else about that season on the Ponies (yes, a football team called the Ponies. I don’t get it either) but I do remember that Gatorade all right.

A few years after that time I had moved on to other sports and Gatorade began offering Orange flavor. That blew my mind. You mean I now have TWO flavors?! WOW! And following that, Gatorgum. Boy, that was rough. Not sure if they still make that sour gum but it was pretty awful. Made your mouth water and, I suppose, that was what supported their claim that it quenched your thirst. Okay, sure, if you say so.

Fast forward to the 80’s, 90’s, and beyond and you have every color Gatorade under the sun. G1, G2, and G3. Low calorie, original, you name it. It’s the wonder drink with lots of imitators.